Grow your ​brand online

Comprehensive Digital Marketing Services ​Tailored to Your Business

We partner with you to drive business growth

Our proven strategies drive leads, generate sales, and stimulate growth. Learn how we can help your businesses stay ahead ​of the curve and outperform your competitors.

Dive into our services

Want to reach more people online and connect with your ideal customers? JMC Digital Marketing Group can make ​it happen with simple, effective strategies. From SEO and PPC ads to social media management, content creation, ​email marketing, web design, and analytics, we’ve got everything you need to help your business succeed!

Your Digital Growth Partner, ​Every Step of the Way

About Us

Founded in September 2024 in New York City by Jean-Marc Petit, JMC Digital Marketing Group is a full-service ​digital marketing agency committed to helping small and medium-sized businesses succeed online. With over ​12 years of experience at leading companies like Amazon, Nielsen, Publicis Groupe, Essence.com, Black ​Enterprise Magazine, and Cendyn, Jean-Marc is a seasoned digital marketing expert who brings proven ​strategies to address the unique challenges SMBs face in today’s digital landscape, from boosting online ​presence and driving traffic to maximizing return on investment.

We offer a full suite of digital marketing services, including SEO (Search Engine Optimization), PPC (Pay-Per-​Click), SMM (Social Media Marketing), Content Marketing, Email Marketing, Web Design and Development, and ​Analytics and Reporting. Our approach is data-driven and customized to deliver measurable results and drive ​real business growth.

Since the agency’s inception, Jean-Marc successfully launched the core services, developed a unique value ​proposition focused on data-driven solutions, and secured a diverse range of clients across various industries. ​These early successes position JMC Digital Marketing Group as a trusted partner for SMBs in New York City.

With a strong foundation and a commitment to innovation, JMC Digital Marketing Group continues to evolve, ​providing SMBs with the tools, and expertise needed to thrive in an ever-changing digital environment.

Hear from Jean-Marc’s Colleagues

SEO (Search Engine Optimization)

Boost Your Visibility, ​Dominate Search Results.

Our SEO services help your business achieve higher rankings ​on search engines, drive more organic traffic, and increase ​online visibility. We use a combination of on-page ​optimization, technical SEO, link building, and local SEO ​strategies to ensure your website is optimized for both ​search engines and users.

PPC (Pay-per-Click)

Maximize ROI with Targeted ​PPC Campaigns.

Our PPC advertising services are designed to help you ​reach your target audience through strategic ad ​placements on Google, Bing, and social media ​platforms. We create, manage, and optimize your ads to ​maximize clicks, conversions, and return on investment.

SMM (Social Media Marketing)

Engage, Inspire, and Grow ​Your Audience.

Our SMM services focus on creating impactful social media strategies ​that build brand awareness, engage your target audience, and drive ​conversions. We offer comprehensive management of platforms like ​Facebook, Instagram, LinkedIn, Twitter (X), and TikTok, including ​content creation, community management, and paid social campaigns.

Content Marketing

Create Content that ​Connects and Converts.

Our content marketing services help businesses build authority, ​increase engagement, and drive conversions through high-quality, ​relevant content. From blogs and articles to videos and infographics, ​we create and distribute content that resonates with your audience ​and supports your marketing goals.

Email Marketing

Drive Conversions with ​Targeted Email Campaigns.

Our email marketing services are designed to nurture ​leads, engage customers, and drive conversions ​through targeted personalized email campaigns. We ​handle everything from strategy and design to ​implementation and analysis.

Web Design and Development

Build Beautiful, High-Performing ​Websites.

Our web design and development services provide businesses with ​responsive, SEO-optimized websites that enhance user experience and ​drive conversions. We specialize in WordPress, Shopify, and custom ​web development to meet your unique business needs.

Analytics and Reporting

Gain Insights, Optimize ​Performance.

Our analytics and reporting services help businesses ​measure the success of their digital marketing efforts. ​We provide in-depth reports and actionable insights to ​optimize campaigns and drive continuous ​improvement.

Explore our past work

Who We Help

At JMC Digital Marketing Group, we specialize in crafting tailored digital marketing strategies for small to ​medium-sized businesses (SMBs) across New York City. We understand that each industry has unique needs ​and challenges, and we’re here to help you stand out in your market. Here's a look at the specific segments ​we serve:

Hospitality

Elevate Your Dining Experience ​Online

From cozy cafes to high-end restaurants and vibrant ​bars, the hospitality industry in New York City is fiercely ​competitive. We help hospitality businesses increase ​their online visibility, attract more customers, and drive ​sales through targeted digital marketing strategies such ​as search engine optimization (SEO), social media ​marketing, content marketing, and email marketing. ​Our goal is to help you build a strong online presence ​and a loyal customer base.

Retail and E-commerce

Drive Traffic, Convert Sales, Grow ​Your Brand

Struggling to reach your target audience online? We offer ​SEO, PPC, social media, and content marketing to ​increase visibility, drive traffic, engage with customers, ​and boost sales. Let's work together to grow your ​business.

Real Estate and

Property Management

Elevate Your Real Estate Business ​with JMC Digital Marketing Group ​Connecting You with Buyers and ​Renters

Want to attract more buyers and renters? Our digital ​marketing services, including SEO, PPC, email ​marketing, and localized content, will help you stand ​out online, boost your search visibility, generate high-​quality leads, and ultimately drive property sales and ​rental success.

Healthcare and Wellness

Build Trust, Reach More Patients, ​Drive Engagement

We help healthcare providers and wellness brands ​establish a strong online presence, connect with their ​patients, manage their reputation, and foster long-​lasting relationships. Our services include SEO, content ​marketing, email marketing, and PPC advertising to ​ensure your practice reaches those who need your ​services while maintaining professionalism and ​credibility. Let's work together to build trust and grow ​your practice.

Case Studies

Royalton Luxury Resorts Case Study:

Elevating Brand Awareness and Driving Direct Bookings

Overview:

Royalton Luxury Resorts partnered with JMC Digital Marketing Group to boost brand awareness, highlight ​their exceptional locations and amenities, and drive more direct bookings across their portfolio of luxury ​hotels. With properties located in prime vacation destinations, Royalton sought a comprehensive digital ​marketing strategy to showcase its unique offerings and increase its online presence, ultimately driving ​revenue growth.

Challenges:

Royalton faced several challenges, including:

• Increased Competition: With the luxury resort market being highly competitive, standing out and ​maintaining a strong brand presence was crucial.
  
• Third-Party Booking Platforms: Heavy reliance on OTAs (Online Travel Agencies) led to reduced profit ​margins and a disconnect from direct relationships with customers.
  
• Low Brand Awareness: While Royalton had prime locations and luxurious amenities, their brand ​awareness in international markets and new customer acquisition was not fully maximized.
  

Strategy:

To address these challenges, JMC Digital Marketing Group developed a tailored digital marketing plan ​focusing on:

1. Targeted SEO: We optimized Royalton’s website content to rank for high-intent keywords like "luxury ​beach resorts," "all-inclusive vacation packages," and location-specific searches. This strategy helped ​boost the brand's visibility on search engines, increasing organic traffic from potential guests.
2. PPC Campaigns: Through carefully crafted Google Ads and Bing Ads campaigns, we targeted high-value ​keywords and audiences interested in luxury vacations. We also ran retargeting ads to re-engage visitors ​who previously viewed Royalton's website but had not completed their bookings.
3. Social Media Marketing: A comprehensive social media strategy was implemented, utilizing Instagram, ​Facebook, and Twitter to showcase Royalton’s properties, amenities, and unique vacation experiences. ​Influencer partnerships and paid ads were employed to boost brand awareness and reach new audiences ​globally.
4. Content Marketing: Engaging content was created, including blogs, articles, and destination guides, ​highlighting Royalton’s luxury accommodations, world-class amenities, and the best activities at each ​resort location. This positioned Royalton as a go-to luxury resort brand while driving valuable organic ​traffic.
5. Email Marketing: A personalized email marketing campaign was developed to nurture potential guests ​and provide targeted offers for direct bookings. Emails highlighted resort features, special promotions, ​and vacation packages tailored to customer preferences.
6. Analytics and Reporting: Leveraging advanced analytics tools, we continuously monitored the ​performance of SEO, PPC, and social media campaigns. This allowed us to refine strategies, reallocate ​budgets, and ensure high returns on investment.

Results:

• Increase in Brand Awareness: The SEO and content marketing efforts resulted in a 45% increase in ​organic search traffic and a notable improvement in Royalton’s rankings for key luxury vacation-related ​keywords.
  
• Higher Direct Bookings: PPC campaigns generated a 30% increase in direct bookings, reducing the ​resort’s reliance on third-party booking platforms. This shift led to an improvement in overall revenue and ​profit margins.
  
• Social Media Engagement: Social media efforts boosted engagement by 50%, significantly expanding ​Royalton’s online community and increasing brand recognition. Influencer collaborations helped attract a ​larger, targeted audience interested in premium vacation experiences.
  
• Revenue Growth: Overall, Royalton saw a 20% increase in direct revenue from their website due to ​the combined efforts of SEO, PPC, social media, and email marketing. The digital marketing strategy ​resulted in more bookings, higher occupancy rates, and an improved customer experience.
  

Conclusion:

The partnership between Royalton Luxury Resorts and JMC Digital Marketing Group delivered outstanding ​results, successfully elevating brand awareness and increasing direct bookings and revenue. By executing a ​data-driven and multi-channel digital marketing strategy, Royalton was able to differentiate itself in a ​crowded market, boost its online visibility, and establish deeper connections with potential guests.

Interested in learning how we can help your business achieve similar results?

Contact JMC Digital Marketing Group today for a consultation!

Case Studies

The Mark Hotel Case Study:

Elevating Digital Presence to Drive Direct Bookings

Overview:

The Mark Hotel, a prestigious luxury hotel located in New York City, sought to boost its online visibility, ​increase direct bookings, and improve its overall digital presence. Faced with competition from other high-​end hotels in the city, The Mark Hotel partnered with JMC Digital Marketing Group to develop a ​comprehensive digital marketing strategy aimed at capturing the attention of discerning travelers and ​enhancing its brand presence.

Challenges:

• Limited Online Visibility: Despite being a well-known luxury hotel, The Mark Hotel struggled to maintain ​high visibility online in a highly competitive market.
  
• Dependence on Third-Party Booking Platforms: Like many in the hospitality industry, The Mark Hotel ​relied heavily on third-party booking platforms, which reduced profit margins and weakened direct ​relationships with guests.
  
• Lack of Engagement: Although The Mark Hotel has a recognizable brand, its digital presence—​particularly on social media—was under-leveraged in terms of driving engagement and fostering direct ​bookings.
  

Strategy:

JMC Digital Marketing Group implemented a multi-faceted digital marketing strategy focusing on three key ​areas: Targeted SEO, PPC (Pay-Per-Click) Advertising, and Social Media Marketing. This approach ​ensured that The Mark Hotel not only improved its visibility but also increased bookings directly through its ​own platform.

1. Targeted SEO Optimization: JMC Digital Marketing Group conducted an in-depth SEO audit and ​developed a keyword strategy focused on luxury accommodations, bespoke experiences, and unique ​New York City destinations. The on-page SEO was improved by optimizing key landing pages such as ​accommodations “rooms-and-suites,” dining “restaurant-bar,” offers “special-offers,” and events ​“meetings-events.” By focusing on high-intent search terms like "luxury hotels in NYC" and "boutique ​hotels in New York," The Mark Hotel was able to improve its organic search rankings and attract high-​quality traffic.
2. PPC Advertising: A comprehensive PPC campaign was launched across Google Ads and Bing Ads. The ​ads were highly targeted at affluent travelers looking for high-end experiences in New York City, ensuring ​efficient ad spending. Retargeting ads were also deployed to recapture website visitors who had not ​completed bookings, driving them back to the hotel’s booking page.
3. Social Media Engagement: JMC Digital Marketing Group revamped The Mark Hotel’s social media ​presence by crafting visually compelling content showcasing the hotel's luxury rooms, amenities, events, ​guests, and iconic New York City location. The strategy involved Instagram and Facebook ads targeting ​travel enthusiasts, event planners, and tourists, highlighting special offers, dining experiences, and ​exclusive events.
4. Email Marketing: An email marketing campaign was created to nurture leads and encourage repeat ​bookings. Exclusive offers and updates about upcoming events were sent to The Mark Hotel’s email ​subscribers, encouraging them to book directly through the website.

Results:

• Improved Online Visibility: After six months, The Mark Hotel’s organic search rankings improved by ​40%, with the hotel ranking on the first page of Google for several high-value keywords related to luxury ​stays in New York City. This led to a 35% increase in organic traffic to the hotel’s website.
  
• Increased Direct Bookings: The PPC campaigns were highly effective, resulting in a 25% increase in ​direct bookings. Retargeting ads contributed significantly to this growth by re-engaging users who had ​previously visited the website.
  
• Enhanced Social Media Engagement: The Mark Hotel’s social media following grew by 30%, with ​engagement rates increasing by 45%. The curated content and targeted ads resonated well with the ​luxury travel audience, driving both awareness and bookings.
  
• Higher ROI: The digital marketing efforts delivered a 20% increase in revenue, with the hotel benefiting ​from higher-margin direct bookings and a reduced reliance on third-party booking platforms.
  

Conclusion:

Through targeted SEO, strategic PPC advertising, and an enhanced social media presence, The Mark Hotel ​successfully improved its digital visibility, increased direct bookings, and boosted overall revenue. By ​partnering with JMC Digital Marketing Group, the hotel was able to transform its online presence and secure ​its position as one of New York City’s premier luxury destinations.

Interested in similar results?

Contact JMC Digital Marketing Group today to learn how we can elevate your brand’s digital strategy.

Case Studies

Essence Festival of Culture 2021 Case Study:

Navigating Digital Marketing Amidst COVID-19

Overview:

In 2021, the Essence Festival of Culture, one of the largest annual events celebrating Black culture, music, and ​empowerment, faced significant challenges due to the ongoing COVID-19 pandemic and social distancing ​guidelines. Traditionally a live event attracting hundreds of thousands of attendees, the Essence Festival ​had to pivot to a hybrid model with a major focus on virtual experiences. The goal was to maintain the ​festival's cultural impact while driving brand awareness, increasing app downloads, and promoting digital ​experiences and subscriptions, all while boosting revenue during a time of limited physical attendance.

Challenges:

• Limited Physical Attendance: The 2021 festival had to adhere to strict social distancing guidelines, ​which significantly limited in-person attendance and required creative virtual engagement.
  
• Transition to Virtual: Essence Festival needed to recreate the vibrant in-person energy of the festival in ​a virtual format, attracting both previous attendees and new digital audiences.
  
• Brand Awareness and Audience Engagement: With a focus on digital, the festival aimed to sustain and ​even grow brand awareness through innovative online experiences.
  
• Drive Subscriptions and Revenue: Essence sought to convert online viewers into paying subscribers for ​its exclusive content and experiences, while also driving app downloads to foster continued engagement.
  

Strategy:

To overcome these challenges, Jeam-Marc implemented a comprehensive digital marketing strategy, ​designed to engage audiences, promote featured experiences, and drive both virtual attendance and ​subscriptions.

1. Multi-Channel Digital Campaigns:
   
• Targeted SEO & Paid Ads: Jean-Marc optimized the festival’s digital presence by targeting key search ​terms related to virtual festivals, live events during COVID-19, and Black culture celebrations. Google ​Ads and Facebook Ads were deployed to capture user interest and direct them to the festival’s ​website and app download pages.
  
• Social Media Marketing: Social media platforms, especially Instagram, Facebook, and Twitter, were ​leveraged to promote key experiences, performers, and empowerment panels. Content was crafted ​to showcase the unique hybrid nature of the festival, encouraging engagement through interactive ​posts, live updates, and influencer partnerships.
  
• Influencer Marketing: By partnering with high-profile influencers and celebrities who were ​performing at the event, the campaign helped increase awareness and reach wider audiences.
  
2. Virtual Engagement and Experiences:
   
• Essence Festival App: A newly enhanced festival app was heavily promoted to create a seamless ​experience for virtual attendees. The app featured exclusive content, personalized schedules, ​interactive event maps, and push notifications to keep users engaged.
  
• Exclusive Virtual Content: Jean-Marc helped craft virtual experiences such as live-streamed ​performances, Q&A sessions with celebrity hosts, and interactive wellness workshops. These ​experiences were designed to engage both remote and live audiences, with exclusive content ​available to subscribers.
  
3. Email Marketing:
   
• Personalized email campaigns were deployed, offering exclusive offers, early access, and virtual ​meet-and-greet experiences. Email marketing was used to boost subscriptions and app downloads by ​offering exclusive content, including behind-the-scenes footage and on-demand access to festival ​events.
  
4. Partnerships and Sponsorships:
   
• Jean-Marc collaborated with brands and sponsors that aligned with the festival’s message of ​empowerment, leveraging these partnerships to drive event visibility and engagement. Sponsors were ​prominently featured in both digital and in-person experiences.
  

Results:

• Increased Brand Awareness: The Essence Festival 2021 saw a 30% increase in social media followers ​across platforms due to a strong influencer marketing campaign and engaging content. The targeted ​SEO and ad strategies also contributed to a 20% increase in web traffic.
  
• Growth in Virtual Attendance: The hybrid model drew a record number of online attendees, with over ​500,000 virtual participants, thanks to the robust digital engagement strategy. Virtual ticket sales for ​exclusive content saw a 25% boost compared to previous years.
  
• App Downloads: The enhanced festival app was downloaded by 150,000 users, marking a significant ​rise in mobile engagement and giving Essence a direct line to its audience for future events and ​promotions.
  
• Subscriber Growth and Revenue: Subscription-based content offerings were a major focus, with ​Essence seeing a 35% increase in subscribers for exclusive virtual content. This subscription model, ​combined with ad revenue from online streaming and sponsorship deals, contributed to a 20% increase ​in revenue compared to the previous year’s virtual event.
  

Conclusion:

Through a strategic and multi-channel digital marketing approach, the Essence Festival of Culture 2021 was ​able to successfully navigate the challenges posed by COVID-19. The transition to a hybrid event not only ​preserved the essence of the festival but also expanded its reach and digital footprint. With an emphasis on ​virtual engagement, app growth, and personalized experiences, the festival not only increased brand ​awareness but also drove revenue and subscriptions, setting a new standard for virtual cultural events.

Want similar results for your business?

Contact JMC Digital Marketing Group today and let us help you create impactful digital strategies for ​your next event!

Case Studies

Neyow's Case Study:

Boosting Brand Awareness and Revenue Growth

Overview:

Neyow’s Creole Cafe, Neyow’s XL, and Neyow’s Palace Event Hall are beloved culinary institutions in New ​Orleans, offering authentic Creole flavors and rich cultural experiences. As these businesses expanded, the ​need for a stronger online presence and increased brand awareness became essential. Neyow’s partnered ​with Jean-Marc in 2022 to develop and execute a comprehensive digital marketing strategy to enhance ​visibility, grow their social media following, and ultimately drive more revenue.

Challenges:

Neyow’s faced several key challenges:

• Low Brand Awareness Online: Although well-known locally, Neyow’s had limited online visibility, ​especially in the crowded New Orleans food and event space.
  
• Inconsistent Social Media Engagement: Neyow’s businesses had active social media pages but lacked ​consistent engagement and growth.
  
• Limited Online Presence: Their online presence was not optimized for search engines, reducing their ​ability to attract new customers from outside the local area.
  
• Drive In-Person Bookings: Neyow's needed to attract customers to dine in and book their event spaces.
  

Strategy:

Jean-Marc crafted a multi-channel digital marketing strategy for Neyow’s businesses, focused on increasing ​brand visibility, engaging the target audience, and driving foot traffic to the restaurants and event hall.

1. Search Engine Optimization (SEO): Jean-Marc optimized Neyow’s websites with relevant keywords like ​“best Creole restaurant in New Orleans” and “authentic Creole dining.” And improved the On-page SEO ​structure for all their locations, ensuring that customers searching for New Orleans dining and event ​venues could easily find Neyow's.
2. Social Media Strategy: The social media campaigns targeted food enthusiasts, event planners, and ​tourists. Jean-Marc worked to:
• Highlight Neyow’s signature dishes and dining experiences through Instagram, Facebook, and ​Twitter posts.
  
• Increase follower growth with engaging content, promotions, and New Orleans-specific hashtags to ​attract both locals and tourists.
  
• Collaborate with local influencers and food bloggers to showcase the restaurant's unique ​offerings, as featured in platforms like Essence and The Hungry Black Man.
  
3. PPC Advertising and Retargeting: Jean-Marc launched Google Ads and Facebook Ads campaigns ​designed to reach individuals searching for dining and event venues in New Orleans. The ads highlighted ​the unique dining experience, the upscale ambiance at Neyow's XL, and event booking capabilities at ​Neyow’s Palace Event Hall. Retargeting ads were also used to capture those who visited the site but ​didn’t complete a booking.
4. Content Marketing: We developed blog posts and engaging articles on Creole cuisine, New Orleans ​dining experiences, and event planning tips to drive organic traffic. By featuring Neyow’s expertise and ​cultural influence, we positioned them as leaders in the local food and event industries.
5. Email Marketing: Jean-Marc implemented a personalized email marketing campaign to reach existing ​and potential customers with promotions, special events, and updates. This not only drove repeat ​business but also encouraged larger group bookings at the event hall.

Results:

• Increase in Brand Awareness: With a combination of SEO and social media efforts, Neyow’s saw a 50% ​increase in website traffic, particularly from tourists searching for New Orleans dining experiences. ​They also gained significant media attention, as noted in features by Essence and The Hungry Black Man.
  
• Social Media Growth: Neyow’s social media following grew by 35% across all platforms, with ​Instagram engagement spiking due to influencer partnerships and vibrant, curated content that ​showcased the culture and flavors of Creole cuisine.
  
• Boost in Direct Revenue: The PPC advertising and retargeting campaigns resulted in a 20% increase in ​direct bookings for both dining reservations and event space bookings at Neyow’s Palace. The ​optimized ads allowed Neyow’s to reach both local and out-of-state visitors looking for an authentic ​Creole dining experience.
  
• Improved Online Reputation: Neyow’s businesses now hold a stronger online reputation, with ​customers frequently leaving positive reviews and interacting with the brand through their website and ​social media channels.
  

Conclusion:

By leveraging a holistic digital marketing strategy, Neyow's Creole Cafe, Neyow’s XL, and Neyow’s Palace Event ​Hall successfully elevated their brand awareness, expanded their online presence, and saw a direct increase ​in revenue. This campaign not only enhanced Neyow’s connection with local food enthusiasts but also ​attracted tourists and event planners, solidifying their reputation as premier destinations for Creole cuisine ​and luxury event hosting in New Orleans.

Want similar results for your business?

Contact JMC Digital Marketing Group today to learn how we can transform your brand’s online ​presence!

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Unlock Your Digital Potential

Experience a personalized approach to digital growth with JMC Digital Marketing Group’s free consultation. ​Our experts will assess your current online presence, explore your goals, and provide strategic, actionable ​insights—whether it’s enhancing SEO, refining your social media strategy, or launching an effective PPC ​campaign. Start your journey to digital success with us today!

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